Love is a common theme to everything we do - we love our product, we love our clients and, as a team, we treat each other first and foremost as people who are worthy of unconditional love and respect, no matter what.

We believe that there is an immense value in trust as the attitude that opens doors and hearts. We would rather trust and fail at building a successful relationship than not trust and never have a chance to build a relationship in the first place. Trust is also in the DNA of our products and services - equal access to the same data and KPIs, joint business planning and data sharing benefits all players in the supply chain and ultimately multiplies value for consumers.

It takes courage to create something new, it takes courage to enter a new market, it takes courage to trust and it takes courage to change the prevailing practices and attitudes within the industry. That's why courage is one of our core values as a company.