AIA Ecosystem
Big data and AI-based solutions for sales growth, offering the capabilities of advanced IT infrastructure:
Monitoring and control of the key KPIs across all operations
Ensuring product on-shelf availability in real time
Digital transformation and data management in retail
Precise demand forecast for your promo activities
OSA Hybrid Platform
End-to-end solution for ensuring product on-shelf availability that drives sales growth and optimizes processes across the entire supply chain, while also:
2.5 - 5.4%
sales increase
for retailer and manufacturer
Ensuring shopper loyalty to the retail chain and the vendor's brand
Lowering costs at every stage in the supply chain
Limiting losses and cutting down on product waste
Online Radar
Monitoring and control of the key KPIs across all operations:
2.5 - 5.4%
sales increase
thanks to adaptation of
business processes
Know what, where and when in real time
Receive and act on proactive notifications to ensure sales growth
Customize your own dashboard of analytical reports
Retail Cloud
AI-based infrastructure for the processing, structuring and enrichment of raw data from various sources to be used for:
Fast and efficient digital transformation of your business
Real-time data management
Further usage and integration of data with the various third-party providers and services
Promo Demand Forecast
Promo Demand Forecast provides accurate forecast for promo sales, using machine learning algorithms
Fully integrated with OSA Hybrid Platform and Online Radar, taking advantage of the synergy and mutual enrichment of data between the key AIA services
Works for all product categories regardless of their turnover
30% more precise than the standard forecast methods in retail
Our Story
9 years of continued success
2015 - 2016
Company created
Product prototype built
49 pilot stores
15 employees
Product launched
First pilots of the solution
361 pilot store
34 employees
Product functionality extended into end-to-end platform and services
366 pilot stores
46 employees
Expand and scale stage
Launch of International business
2,220 pilot stores + 2,500 stores rolled out with real-time data
41 employee
2020 - 2021
U.S. business launched
4,500 stores rolled out with real-time data
51 employees
Market leaders
are growing their sales through the implementation of our solutions
CPG manufacturers

High-tech solutions for all CPG market players

  • Sales growth
  • Profit growth due to cost optimization, turnover growth
    and additional revenue
  • Monitoring and improvement of critical KPIs
    and retail processes in real time
  • Implementation of systemic business processes
    supported by innovative technologies
  • Fast and efficient digital transformation
  • Sales growth
  • Profit growth due to cost optimization
    and sales increase
  • Higher shopper loyalty to the brand
  • Implementation of systemic business processes
    supported by innovative technologies

Meet AIA team

Everything we do, we do with love - for our customers, for shoppers, for our team,
our partners and our investors. We broaden the horizons of what is possible and we
move forward - with love!
U.S. Leadership Team
Bill Sussman
Bill Sussman
President and CEO
Former Executive at Walmart and Nickelodeon
Former CEO of two retail tech startups
Don Swann
Don Swann
Co-founder and Board Member
Former COO and VP at Walmart USA, Canada, Brazil and Russia
Alex Isaiev
Alex Isaiev
Co-founder and CEO at AIA Ecosystem Global
20+ years of International CPG retail experience in 57 countries
Jim Bundren
Jim Bundren
Sales Lead
Former PepsiCo Executive CPG veteran with 30+ years of multi-channel experience
Maria Flemming
Maria Flemming
Project Manager, U.S. operations
6 years of experience in AI-driven services deployment in retail
Advisory Board
Alla Adam
Alla Adam
Lean Startup Coach, Author and Investor at Y Combinator, StartOut and others
Tim Hanley
Tim Hanley
Former Deloitte Industry Leader, Global Consumer and Industrial Products at Deloitte USA
Rick Orloff
Rick Orloff
Data Security Expert, Former Chief Information Security Officer at Apple and eBay
Anna Shalina
Anna Shalina
Former Practice Leader at Deloitte, 17 years of experience consulting Fortune 500 companies and governments in three markets in Eastern Europe


OSA Hybrid Platform Announces Company Name Change to AIA Ecosystem
PRESS RELEASE March 26, 2020 FOR IMMEDIATE RELEASE Focusing on artificial intelligence (AI) technology being at the core of OSA’s ecosystem, OSA Hybrid Platform rebrands their company name and image. March 26, 2020 - OSA Hybrid Platform, an industry leader in retail tech, has announced today that the company will begin operating under a new name and will be known as “AIA Ecosystem”, or “AIA” for short, effective immediately. This rebranding strategy reflects both the evolution of the company from its beginnings as an on-shelf availability (OSA) solution, as well as its vision for the future as an AI-based online-to-offline (O2O) retail services ecosystem, encompassing the full range of business processes.  The company has used the name, “OSA Hybrid Platform”, for the product and the service, for more than five years, achieving company and product recognition by the CPG retail industry leaders. Customers, partners and investors will continue to enjoy the quality of products and services we offer and the ease of conducting business with the new company identity. OSA Hybrid Platform, as a product availability service for grocery retail, will become part of AIA portfolio of products. Together with this change, a newly redesigned company logo has been revealed along with a new company slogan - “AIA - your artificial intelligence advantage”. A new website is planned to launch within the next few months, which will prominently feature the company’s focus on expanding their service offerings and emphasis on AI as a key feature behind the company’s products. The company’s ownership and staff have not changed. CEO and co-founder, Alex Isaiev stated “AIA mission is to unite various retail tech solutions, built by our company and in collaboration with our partners, into one AI-hub. We aim to deliver a full scope of AI-driven big data services, addressing the fast-changing environment, to retailers and manufacturers of consumer goods. We are very excited about the introduction of the new company name, because it reflects our new strategy of delivering even more value to our customers, partners and investors”.  For more information about the name change or to learn more about AIA Ecosystem, please visit: About AIA Ecosystem AIA Ecosystem is an industry leader in retail tech providing a full range of product availability management, smart task management and education for store staff, real time analytics and business intelligence services to retailers and manufacturers of consumer packaged goods. The company was founded in 2015, and for the last five years has been providing an excellent service as a comprehensive AI-driven and industry-proven platform that solves on-shelf product availability issues in real time and provides immediate actions to drive availability, sales and store labor under the OSA Hybrid Platform brand. The company successfully closed a $3.45 million bridge financing deal which was finalized in the late 2019. In 2020, the company continues building new product functionality with the emphasis on big data across all aspects of the supply chain while growing its geographical coverage and accumulating the administrative and financial resources in order to launch AIA in the US market. For more information regarding this announcement, please contact:  AIA Ecosystem Alex Isaiev Co-founder and Global CEO
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Mar 26 2020
OSA Hybrid Platform’s Advisory Board conducted its first meeting dedicated to the US business development project
January 28, 2020 OSA Advisory Board in the United States conducted its first in-person meeting dedicated to the start of OSA’s business development project in the US. The meeting took place from 26 to 28 of January 2020 in New York, United States, and was led by Alex Isaiev, Co-founder and CEO of OSA Hybrid Platform. In a three-day session, the members of the Advisory Board have outlined preliminary corporate and legal structure of our US-based company, discussed the location for the company’s future headquarters, formulated a detailed 6- month plan, considered client acquisition strategies and deliberated on the potential candidates for the company’s Board of Directors in the US. The meeting was attended by Alex Isaiev, OSA’s Co-founder and CEO, Maximilian Musselius, OSA’s Co-founder and Vision and Strategy Lead and Executive Director of ECR, our US-based advisors Don Swann, former COO and VP of Walmart and Tim Hanley, Interim Dean of the School of Business at Marquette University and former Senior Partner at Deloitte, as well as Alexei Petrov, Managing Partner at Da Vinci Capital and Maria Flemming, OSA's US- based Project Manager, who organized the meeting and will oversee the US business development project.
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Jan 28 2020
OSA Hybrid Platform Presents Its Innovations at NRF 2019 Retail’s BIG Show in New York
January 21, 2019 NRF Retail’s BIG Show, or the NRF Annual Convention & EXPO, is more than just a show: it is the largest retail forum in the world and the flagship industry event of the National Retail Federation. The Show takes place every year in mid-January in New York, USA. It is a marketplace for sharing ideas and building relationships with the biggest players transforming the retail industry today, a community of like-minded professionals, and the largest global audience and exhibitor base. In 2019, the event gathered about 37 000 attendees, 1 000 media representatives, 16 000 retail professionals, and more than 700 exhibitors. The National Retail Federation is the world's largest retail trade association founded in 1911. Its members include department stores, specialty, discount, catalog, Internet, and independent retailers, chain restaurants, grocery stores, and multi-level marketing companies.  OSA Hybrid Platform has been an NRF member company for a couple of years, and we previously were at NRF Show as attendees, but it’s the first time that we presented our innovations as exhibitors. The OSA team at the event was led by Alex Isaiev, OSA’s Co-founder and CEO. Also on the OSA team were Gary Fowler, OSA’s Advisor in the US, and Maria Flemming, our US-based Project Manager. The OSA’s booth in the Startup Zone was well attended, and Alex Isaiev and Gary Fowler conducted a number of meetings, both at the booth and off-the-booth, with the representatives of grocery retail and consumer product manufacturers, including: REMA 1000 (a Norwegian no-frills soft-discount grocery retailer)Sam’s Club (part of Walmart)Tesco Central EuropeCoca-Cola EMEA regionPepsiCoTargetAhold USA (Giant-Carlisle and Martin’s Food Market supermarkets)Norge AS (a Norwegian no-frills grocery retailer)MarsSoutheastern Grocers (BI-LO, Winn-Dixie and Fresco y Mas supermarkets)Whole Foods Market (now - a subsidiary of Amazon)Constellation Brands (International producer and marketer of beer, wine, and spirits)Walgreens Boots Alliance (Walgreens and Boots pharmacies) Numerous meetings took place with potential technology partners, companies like Microsoft, IBM, Bossanova, NTT, NVIDIA, along with consulting companies like Accenture, Capgemini, Deloitte and others, who are looking for retail tech solutions that might enhance their service offering. As attendees, it was also a great pleasure for the OSA team to listen to the opening speeches of Kroger’s Chairman and CEO Rodney McMullen, who spoke about the evolving role of the store and retail jobs of the future. The team also enjoyed talks given by Clay Johnson, EVP and Enterprise CIO of Walmart Inc. The team also attended an opening reception party held at The Marriott Marquis on Times Square. Read more about NRF Retail’s Big Show here. Below, you will find the text of OSA Hybrid Platform’s press release published on NRF Retail’s Big Show 2019 website. OSA Hybrid Platform is attending NRF 2019 Retail’s Big Show, where we will be presenting our AI B2B solutions. The world’s most prominent retail conference and expo will be held on January 13-15, 2019 in Javits Center, NYC OSA Hybrid Platform introduces its unique approach to solving current global retail problems to the world causing $100 billion in product waste and $1 trillion in sales losses annually. Given that the annual turnover of global TOP-250 retailers reaches $4.5 trillion, the working resolution mechanisms are the top demand for the industry today. Our initiatives employ cutting-edge technology engines that utilize artificial intelligence and machine learning and supplement them with sharp image recognition and big data backing. By leveraging smart, self-learning technologies, we’re able to achieve considerable progress with supply and demand issues as well as enhance modern product security standards and enhance strategic planning for many companies. Precise and unbiased AI-driven product analysis, rooted in our data sensing operations and big data architecture, creates vast forecast opportunities which level the risks of contemporary retail. The key feature of our platform is the unparalleled real-time alert system which reacts to routine in-store flaws and corrects them in real time. The system empowers staff with an effective product availability management instrument, involving different employees through flexible product permissions. The smart alert system is more than a notification tool: it goes one step beyond, offering the best immediate solution to the recurring problem. While preparing product performance reports might be a challenge for some companies, OSA HP’s analytical engine is able to accurately identify the underlying reasons for declining sales and provide data slices for any period, brand or product in consideration. OSA HP gained popularity among large global brands, and today our partners and clients include Mars, Danone, Nestle, Efes, and PepsiCo. Successful pilot trials were conducted in 2016 and were followed by the continuing platform success within the twelve largest consumer markets in the world. The pilot results demonstrated a solid sales growth rate of over 5%, and provided each participating company with a clear insight into the reasons for out-of-stock issues.
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Jan 21 2019